Walking through the streets of Stockholm, Gothenburg or Malmö you have to recognize that Swedes are trendy. Their clothing always has a decidedly modern look, with sober colors and a refined and practical cut. A bit like the fabrics, the furniture, the household objects and the Swedish design glassware: you will find the same approach to practical, democratic, aesthetic, natural and ever more sustainable design. In Sweden, design is synonymous with ‘lifestyle’.
The Swedish design association, Svensk form, was founded in 1845 and was the first to publish a magazine dedicated to design, Form, which has just turned 150 years old. The magazine is in English and deals with local and international trends in the fields of design, fashion and crafts.
If you are you interested in art, photography and design, start the visit at the Gothenburg Art Museum (Konstmuseum) It is located in Götaplatsen square and boasts the finest collection in the world of Scandinavian national-romantic art of the late nineteenth century. Five centuries of history are represented here, including the works of Picasso, Rembrandt and Rubens. The renowned Hasselblad center is also housed in the museum’s neoclassical building, with five temporary exhibitions per year and works by Swedish and international photographers.
Turning the corner of the Konstmuseum is the Röhsska, or as someone prefers to call it, the Swedish Museum of Design and Applied Arts. It presents Sweden’s most complete permanent collection of Swedish and European design, as well as Chinese and Japanese objects and contemporary Swedish, Nordic and European works of commercial and industrial design.
The Gothenburg Culture Festival is a big party that invades the city with about 700,000 people, completely free. Music concerts, dance performances, design/fashion, film, street artists, crafts, history, comedies, theater events and poetry and much more. A whole week in August, do not miss it.
The Gothenburg Concert Hall is housed in a classic 1935 Art Nouveau building with stunning architecture and excellent acoustics. It is home to the Gothenburg Symphony Orchestra conducted by the world’s best conductors.
The Gothenburg opera house is famous for its international set-up and perfect acoustics, the numerous rehearsal rooms, ateliers, laboratories and archives with 15 tons of musical scores. A single structure for opera, ballet, concerts and musicals. Impressive. You can also go for a guided tour or an excellent lunch at the port.
If you want to know 12,000 years of history in Gothenburg and surroundings or when and how the city was founded by the Dutch, visit the Gothenburg Town Museum to find explanations and findings from the history and culture. This museum also exhibits the only existing original Swedish Viking ship.
The Universeum is an interactive science center that combines science, technology and laboratories in a building designed by GertWingård, an internationally renowned architect and originally from Gothenburg. 7 floors and 7 exhibitions including the equatorial rainforest and the giant aquarium. The children love it.